--- title: Semrush with your AI: rankings and audits, by seat description: What your AI reads in Semrush on your seat: positions, landing pages and keyword metrics through its MCP server, which plan gives what, and what is modelled. url: https://instibrain.ai/works-with/semrush updated: 2026-10-27 site: https://instibrain.ai/llms.txt --- # Your AI reads Semrush on your seat, and knows what it models. Semrush's own MCP server or web app, on a seat of the team's account. What each plan holds back is on this page. What you can ask → Where the credential stays its mcp server, oauth · a seat's login · api units by plan `team/tools/semrush/semrush.md` plan, seat, project asked · an example Did we lose the "invoice automation" ranking last week? the AI, from the page Tracking shows 6 to 11. Search Console agrees: clicks are down by two. Real, and small. where the credential wentSemrush's MCP server, signed in with OAuth on the seat. who uses it, and why ## Who asks Semrush, and what for. Estimates and audits, checked against measured clicks. the SEO lead ### Numbers for a whole brief, in one call. why The brief lists eighty keywords and no numbers. asks Get volume, difficulty and intent for the brief's keywords. the marketing lead ### Where a competitor ranks above you. why A rival keeps taking the top spot. asks Which tracked keywords does our main competitor win? a founder ### Whether AI answers name you. why You want to know if the AI tools mention you. asks Export our AI visibility from the Semrush app. what you can ask ## Your AI reads positions and keyword data as far as your plan allows. With API units, the MCP answers. Without them, the web app does the work. Tracked positions Positions, landing pages per keyword, and tracked competitors. Keyword metrics in bulk Volume, difficulty and intent, up to a hundred per call. Site Audit and Position Tracking in the app On every plan, with the seat's login. Exports from the web app CSV exports, and AI visibility, which the MCP lacks. Free substitutes when it cannot answer Trends, npm, PyPI, GitHub and Wikipedia, each with its caveat. where the credential stays ## OAuth on the seat's login. Nothing of ours sits in between. No seat? Ask the account holder. in Semrush The official MCP server, signed in with OAuth, plus the web app. Without API units, only the final call fails. The browser tools still work. in your brain A page names the plan, seat, project and prompt set. what instibrain never touches ## Your AI checks a Semrush drop against Search Console first. The seat is yours. Our server stores the plan and project page. - A "lost" verdict on Semrush alone. Search Console confirms a drop first. - Placeholder data read as data. Starter's cannibalization report is placeholders; Search Console answers instead. - An absolute volume from Trends. Trends is relative, checked against a control keyword. the limits ## Your AI cannot read every report on every Semrush plan. What each plan gives, and what it holds back. | Limit | What it means | | API units are sold by plan | Without them, only the last call fails. | | No AI-visibility reports over MCP | Read in the web app. | | Cannibalization is Pro and up | Starter shows placeholders. | | Keyword Analytics is not on Semrush One Starter | Every metric reads n/a; tracking and audits still work. | before you connect it ## Your AI signs in to Semrush with your own seat. **Does instibrain connect to Semrush?** No. Semrush's own MCP server signs in with OAuth on your seat. **Why check Search Console too?** Semrush models traffic. Search Console counts clicks. **What if the plan has no API units?** The web app's tracking, audits and exports still work. ## Your AI keeps Semrush's estimates apart from measured clicks. Name the plan, seat and project. Every AI knows which number is which. Request access → Connect Claude Code websites and SEO WordPress Posts and users, as your own user or through wp-cli. websites and SEO Search Console Measured clicks and position, per query, as you. every kind Works with Every system by kind, and the rule each page shares. --- instibrain is made by WebWork AI, Inc. Everyone uses the same models · the difference is what yours knows.